Technological evolution, design trends, and consumer behavior grow faster than it has ever before! A website that looked brilliant two or three years ago is now probably looking tired, old, slow, and/or unusable. Businesses should never think of websites as a “one-and-done project”. If businesses want to stay competitive it is essential to review and refresh and keep reviewing and refreshing its website!
At ZenwareIT we believe designing and developing a website isn’t a one-off event—it’s ongoing. Let’s examine why building a website is just the beginning for your business and why continuous improvement and occasionally redesigning your existing website is essential for success going forward.
The Digital World Doesn’t Stand Still
Think about how you explore the internet now compared to 5 years ago. You might be browsing on your phone more, you may expect a faster load time, and you may desire a simplified design. Your customers are no different.
If your site does not meet today’s expectations, there’s a chance visitors could leave and never come back. That’s exactly where the website redesign process becomes important. If your website is updated regularly, the site can become relevant, usable, and prepared for the future.
Reasons You Need to Redesign Constantly
1. Your Website Looks Outdated
If your website still looks like it was created a decade or two ago, customers may think your business is outdated too. With popular new design trends that are modern and pleasant, customers can trust that your company is credible when they see the modern, simple, clean and responsive designs as well as interactive designs.
2. Poor Mobile Experience
Mobile devices account for more than 70% of internet traffic today. If your website is not easy to use on mobile devices you are missing out on future customers. The website redesign process is in place to create a mobile-friendly website that provides the same level of experience on any mobile device.
3. Slow Loading Speed
Whether it is a one second delay in loading or when they could be on another website, studies show that not only will a one second delay in loading reduce conversions as much as 20%, people aren’t going to wait for slow websites. Today’s website design and development is focused on speed optimization to ensure that visitors stay engaged.
4. Difficult to Update or Manage
If you are feeling like updating content, adding products or writing blogs is a hassle, it’s a sign your site is not built on modern technology. A new redesign can provide you with a new content management system (CMS) that allows you to update your site without a headache!
5. Search Engine Rankings
Search engines like Google are now giving priority in ranking fast, secure, mobile-ready websites. If you see a drop in your rankings or have changed your website, it could help your site’s SEO performance, which can bring new visibility.
6. Doesn’t Reflect Your Business Growth
As traffic and time change business, so do services offered by them. If you’ve made significant changes to your services, your brand identity, or have updated the products and services offered, but your website is unchanged and is still depicting your old business, it is time to get a redesign!
The Website Redesign Process Explained
It is understandable for business owners to worry about the ramifications of changing their website – it is going to be inconvenient (and it might be expensive). However, if you have the right partner, taking this process can be less invasive, and you can have a website that is going to work harder for your business!
At ZenwareIT, our website redesign process typically includes:
During a standard website redesign process, ZenwareIT keeps to the following steps:
1. Research & Audit – We will look at your current website, its architecture, design, speed, SEO and UX.
2. Planning & Strategy – We will determine goals, identify your audience and clarify all functionality required.
3. Design & Development – We will create a new & fresh design and then develop it using the latest technologies.
4. Testing & Optimization – We will do tests across all devices and browsers to ensure performance and usability.
5. Launch & Support – Once we go live, we will continue to provide support and upgrade your site to ensure the website is ready for the future.
Benefits of Redesigning Your Existing Website
When you redesign your existing website, you’re not just giving it a facelift. You’re investing in a powerful business tool. Here are some key benefits:
- Improved User Experience – Easy navigation and loading pages faster, will keep your visitors longer.
- More Conversions – At the same time, a nice looking design, with the right call to action, will take your customers to more leads and sales.
- SEO-Friendly – Modern code and structure can improve search engine rankings.
- Brand Credibility – A professional appearance helps to gain trust with customers.
- Future-Proofing – A scalable design lets your site grow with your business.
How ZenwareIT Can Help
If your site feels outdated, underperforms, or no longer matches your business goals, ZenwareIT is here to help. Our team of experts in website design and development ensures you get a site that:
- Looks professional and modern
- Works seamlessly on all devices
- Loads fast and ranks higher on search engines
- Is easy to manage and update
- Reflects your brand’s growth and vision
Whether you need to redesign your existing website or start fresh by creating a website for business, we’ll guide you through every step of the website redesign process.
Final Thoughts
Your site is the centerpiece of your online presence. An ineffective or outdated site can cost you opportunities and prospects. If you are experiencing any of the things we talked about with slow speed, bad design, low rankings, or no mobile friendly site, it is time to do something about it!
Looking towards the future, a great looking website is one that works smarter for your business. And with the right partner, the process of redesign doesn’t have to be stressful.
At ZenwareIT, we are dedicated to making businesses succeed online. Let’s work together to build a website that is not only good today but prepares you for tomorrow.
